Family Business Awards

The Austin Business Journal needed a versatile logo and identity system for the newly launched event program Family Business Awards – now in its 3rd year. This was a new event for ABJ so we needed a design that would last several years and brand the event. It needed to be instantly recognizable and work across all platforms – print, digital and translate well for presentation and other event collateral. For the type treatment on the logo, I used a contrasting mix of script and sans serif fonts that worked naturally together with the dark navy blue and tan colors. Once the logo was approved the rest of the collateral snapped together.

Tools
Adobe CC, PowerPoint

Market
Austin Business Journal