DeDe’s Delicious Dozens

I created the brand identity for Dede’s Delicious Dozens, a custom cookie and bakery shop. The design centers on a bold “DDD” monogram paired with a ribbon element to highlight the name and convey a sense of celebration. A soft pastel palette contrasts with rich chocolate tones, balancing elegance with approachability.

The system works seamlessly across packaging, signage, and digital applications, reinforcing the bakery’s positioning as a boutique brand for handcrafted, made-to-order cookies.