Masked Burrito

I created the brand identity for Masked Burrito, a Mexican restaurant founded by a retired luchador-turned-chef. The visual system blends authentic cuisine with a bold, celebratory aesthetic.

Bright, vibrant colors draw inspiration from traditional lucha libre masks and festive Mexican palettes, building an atmosphere that’s both welcoming and distinctive. A marquee-style logo spotlights the restaurant’s signature event—the Luchador Burrito Challenge—while the branding extends seamlessly across menus, signage, and marketing collateral.